AWeber Guide: 3-Segment List Automation

Implement a simple, battle-tested segmentation & re-engagement system today—no fluff, no guesswork.

1. Core Segments

• Engaged: Opened or clicked in last 30 days (or new in last 7 days)
• At-Risk: Subscribed 7–90 days ago, but no open/click in last 30 days
• Cold: No open or click in last 90+ days

2. Tagging Taxonomy

• traffic-quickstart – lead magnet source
• ai-email – this campaign’s signup tag
• reengaged – applied when someone wakes up during win-back
• clicked_offer – for anyone who clicks a paid offer

3. Subscriber Flowchart

+ New Subscriber
        |
        v
+ Auto-Segment Logic (AWeber)
Engaged  ←─  At-Risk  ←─  Cold
  |            |            |
 Daily       3-Email      Quarterly
 Broadcast   Win-Back     Win-Back
  |            |            |
Open?         Reactivate?  Reactivate?
  |            |            |
Click?     +───►Tag=reengaged
  |        |
Tag=vip   Back to Engaged
  |
VIP Flow-Up
    

4. Get Started with AWeber

Use AWeber’s built-in segmenting & tagging to automate this guide in minutes.

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